The interest in Floccs and second-hand horse gear was overwhelming at Gothenburg Horse Show!

During a packed weekend at Scandinavium, we launched the long-awaited web version of Floccs – the new digital marketplace for equestrians, where you can easily buy and sell second-hand horse gear.

A long line formed at our booth, and the energy was high as visitors got the chance to explore our online second-hand market for riding equipment and try out the platform on site.

Ellen Hammarström on Site!

One of the highlights of the weekend was having Ellen Hammarström at our booth. Many took the opportunity to chat with her – and of course, to browse and snag pre-loved saddle pads, saddles, bridles, riding boots, and more directly in the app.

Easier Than Ever to Find the Right Horse Gear

With Floccs, we want to make it easier to find the right equipment for both rider and horse – whether you're looking for a second-hand dressage pad, a used jumping saddle, or the perfect pair of riding boots.

Our web version of Floccs is now live, making it even more accessible for everyone to start buying and selling equestrian gear online.

We’re so grateful for the amazing response and all the lovely conversations we had with riders, horse owners, and horse lovers throughout the event. Thank you to everyone who stopped by!

Haven’t tried Floccs yet? Sign up today and start buying and selling second-hand equestrian equipment more smartly and sustainably!

Check out our video highlights from the event

We met users, handed out gift cards, talked all things second-hand, and showcased our digital marketplace for the equestrian world. Here are some of our favorite moments, captured right on the exhibition floor!

Take a look inside our booth at the Göteborg Horse Show

Join us at Svenska Mässan and feel the atmosphere in our booth – the competitions, the giveaways, and the amazing horse-loving crowd:

What do new users think about Floccs?

Klara, one of our new users, shared her first impressions – and we were so happy to hear how easy it is to start buying and selling second-hand through Floccs!  Watch the video here