6 Tips for Creating the Perfect Portfolio for Your Horse

Building a strong and engaging portfolio for your horse is more than just a way to showcase your horse — it is a strategic investment in your and your horse's brand.

By following these steps, you ensure that your horse's online image is as impressive as your real-life achievements with it.

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1. Choose a Strong Profile Picture

A good picture entices other users to want to learn more about your horse. Make sure it is high-resolution and professional.

2. Add Basic Information About the Horse

When creating your horse’s profile, be meticulous in including all the basic details about the horse so that your horse comes up when someone searches for it.

• Full Name (as in the passport)

• Nickname (if applicable)

• Horse or Pony

• Birth Year

• Disciplin

• Character

• Breed

• Club and Stable

3. Link the Horse Profile to Other Horses and People

• Pedigree: Link the horse to other horses on Floccs that it is related to. No match? Enter names and we will notify you when related horses register.

• Horse's Past Team: Link the horse to people who have had a previous relationship with the horse such as former riders, owners, or breeders. In this way, a link to for example a previous owners appears in the horse's profile. A person in the horse's past team gets a link to the horse without the ability to create posts for the horse.

• Horse's Current Team: Link the horse to people who have a current relationship with the horse. A person in the horse's current team is given the opportunity to share posts with the horse so that you can create content for the horse's portfolio together. Teamwork makes the dream work.

4. Retrieve the Horse's Competition Results from Equipe

To add competition results from Equipe, start by verifying your horse by navigating to the creator function in Floccs, select "Equipe" and follow the instructions to add your horse. Then you can create posts of your competition results.

Each result can be linked to photos and videos, news articles, and team members, providing a complete and engaging presentation of the horse’s merits.

See our

on how to verify your horse and begin posting Equipe results on Floccs.

5. Add the Horse's Best Results in Highlights

New to Floccs but not to the arena? Share your top competition results with the horse in highlights so that visitors can easily get an impression of the horse's merits and competition level.

The posts with the horse are also published on your personal profile, so make sure to capture all the crucial moments in your career.

6. Link the Horse’s Portfolio in Your Instagram Bio

This is a game changer for your personal brand within equestrian sports. Click the share button in your horse’s portfolio to copy and paste the link in your Instagram bio.

A step you can't miss as it allows potential sponsors and future buyers to discover and navigate to the portfolio and see more about your successes with the horse.

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With our 6 best tips on how to create the perfect portfolio for your horse, you're ready to get started.

And remember, the key to success is consistency and commitment.

Post updates with the horse after each competition to keep the portfolio current, and build the horse’s portfolio together with the team around the horse to reach more people.

Good luck!